The Efty alternative built for the books, not just the sale
Efty is excellent at turning a domain into a for-sale landing page and taking the payment. But if what you really need is to know what every name cost, when it renews, and what you actually made — that's a different job. Here's an honest comparison.
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Efty and DomainBook Pro solve different halves of the same business. Efty is a sales platform — hosted "for sale" pages, lead capture and checkout that help you close a deal. DomainBook Pro is a book of record — it tracks acquisition cost, fees, renewals, valuations and the true ROI on every name you hold or sell.
That's why plenty of brokers run both: Efty (or a marketplace like Afternic or Dan) as the storefront, and DomainBook Pro as the ledger behind it. If you're choosing one to manage the portfolio itself, here's how they line up.
DomainBook Pro vs Efty
| Feature | DomainBook Pro | Efty |
|---|---|---|
| Primary focus | Tracking — cost basis, renewals & ROI | Selling — for-sale pages & checkout |
| Pricing | $20/mo flatUnlimited domains, no per-sale fee | Paid monthly plansTiered by features |
| Cost basis & annualized ROI | Calculated per sale | Sales-focused; lighter on cost basis |
| Expiration alerts (30/60/90) | Yes | Basic expiry info |
| Multi-registrar ledger | Yes | Yes |
| Quarterly Hold / Monitor / Review / Drop | Yes | No |
| Portfolio health benchmarks | Yes | No |
| Hosted for-sale landing pages + checkout | Domain search & buy hand-offNot a hosted storefront | Yes — core strength |
| Excel + CSV export | Excel & CSV | CSV |
| Two-factor + per-broker isolation | Yes | Yes |
What DomainBook Pro does that a sales tool doesn't
Cost basis, tracked
Acquisition price, fees and every renewal paid roll into a real cost basis — so the profit number on a sale is the true one.
Renewals you can't miss
30/60/90-day countdowns across every registrar mean a five-figure name never lapses because a sales tool buried the date.
Numbers for decisions
Renewal ratio, turnover, sell-through and ROI graded against benchmarks — plus a quarterly review that says what to hold or drop.
Efty alternative FAQ
Can DomainBook Pro sell domains like Efty?
It includes a domain search and a buy hand-off, but it isn't a hosted for-sale landing-page and checkout product like Efty. Its job is tracking your portfolio's finances. Many brokers sell through Efty or a marketplace and keep the books in DomainBook Pro.
How much does DomainBook Pro cost compared to Efty?
A flat $20/month for unlimited domains, with a 14-day free trial and no per-domain or per-sale fees.
Can I import my existing portfolio?
Yes — add names manually or by CSV across any registrar, and DomainBook Pro builds your unified ledger with cost basis, renewals and ROI.
Keep the books on every name
Start tracking cost basis, renewals and ROI today. Free for 14 days, then a flat $20/month — unlimited domains.
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